Social Media Specialist & Content Creator · Melbourne, AU

Creating content people actually stop for.

I'm Hasitha, a Melbourne-based social media specialist with a full, end-to-end skill set across content creation, strategy, video production and design. I build social presences that look intentional, feel authentic and grow consistently.

📍 Melbourne, VIC · Available for full-time & hybrid roles

+2.4kNew followers
↑ 68%Engagement rate
scroll
3+
Years Experience
7
Brands Managed
6
Platforms
100%
End-to-End
EC Corp EC Corp rebrand Ongoing

Current Project · Melbourne, Australia

EC Corp Rebrand

Brand & Digital Coordinator

RebrandingBrand IdentitySocial Media LaunchContent StrategyWebsite MigrationDigital Coordination

Leading the complete rebrand of EC Corporation to EC Corp, managing the new brand identity rollout, launching the company's social media presence, and overseeing the website and digital transition across all platforms.

  • Building and launching the new brand's social media presence from the ground up
  • Rolling out the new brand identity across all digital touchpoints
  • Overseeing the transition from the old website to the newly rebranded site
  • Coordinating the full digital migration across domains, hosting and email for a smooth, disruption-free changeover

What I Do

Three pillars, one specialist.

Everything a brand needs to show up consistently and grow on social, produced and managed by one person.

01

Content Creation

I produce content end-to-end, from concept to shoot, edit, design and caption. Photo, video, Reels, carousels and Stories. Everything your feed needs, handled in one place.

ReelsShort-form VideoPhotographyCarouselsStories
02

Social Strategy

Content calendars, platform strategy, brand voice guides, hashtag research and campaign planning. I build the system behind consistent, intentional social growth.

Content CalendarBrand VoiceCampaign PlanningOrganic Growth
03

Community & Analytics

Community engagement, comment and DM management, performance monitoring and monthly reporting. I turn platform data into content decisions that improve results.

Community ManagementMeta InsightsReportingAnalytics

Tools & Platforms

The full stack.

Platforms I Manage

Instagram TikTok Facebook LinkedIn YouTube

Content & Design

Adobe Premiere Pro Photoshop Lightroom Canva CapCut

Scheduling & Publishing

Meta Business Suite Later Buffer Hootsuite

Booking & Reporting

Booking.com Agoda Expedia Google Business Profile Meta Insights

About Me

"I make things people actually stop to watch."

Strategy-first. Visually fluent.

I'm a Melbourne-based social media specialist with hands-on experience creating content for brands across wellness, hospitality, food, fashion and professional services. My background in photography, video production and design gives me a full, end-to-end skill set. I don't just post, I produce.

I approach social media as a strategist first and a creator second. Every piece of content I make has a purpose behind it, whether a platform insight, an audience behaviour or a campaign goal. I'm fluent in analytics and comfortable presenting performance reports to stakeholders.

I thrive in collaborative teams and I'm at my best when creative work connects directly to business outcomes. Open to in-house and agency environments across Melbourne.

Available for full-time & hybrid roles · Melbourne

Get In Touch

Let's build something
worth sharing.

Open to full-time, contract and hybrid roles in Melbourne. Fast to respond, easy to work with.