Social Media Specialist & Content Creator · Melbourne, AU

Creating content people actually stop for.

I'm Hasitha — a Melbourne-based social media specialist with a full end-to-end skill set across content creation, strategy, video production and design. I build social presences that look intentional, feel authentic and grow consistently.

📍 Melbourne, VIC · Available for full-time & hybrid roles

+2.4kNew followers
↑ 68%Engagement rate
scroll
3+
Years Experience
7
Brands Managed
6
Platforms
100%
End-to-End

What I Do

Three pillars, one specialist.

Everything a brand needs to show up consistently and grow on social — produced and managed by one person.

01

Content Creation

I produce content end-to-end — concept, shoot, edit, design, caption. Photo, video, Reels, carousels and Stories. Everything your feed needs, handled in one place.

ReelsShort-form VideoPhotographyCarouselsStories
02

Social Strategy

Content calendars, platform strategy, brand voice guides, hashtag research and campaign planning. I build the system behind consistent, intentional social growth.

Content CalendarBrand VoiceCampaign PlanningOrganic Growth
03

Community & Analytics

Community engagement, comment and DM management, performance monitoring and monthly reporting. I turn platform data into content decisions that improve results.

Community ManagementMeta InsightsReportingAnalytics

Tools & Platforms

The full stack.

Platforms I Manage

Instagram TikTok Facebook LinkedIn YouTube

Content & Design

Adobe Premiere Pro Photoshop Lightroom Canva CapCut

Scheduling & Publishing

Meta Business Suite Later Buffer Hootsuite

Booking & Reporting

Booking.com Agoda Expedia Google Business Profile Meta Insights

About Me

"I make things people actually stop to watch."

Strategy-first. Visually fluent.

I'm a Melbourne-based social media specialist with hands-on experience creating content for brands across wellness, hospitality, food, fashion and professional services. My background in photography, video production and design gives me a full end-to-end skill set — I don't just post, I produce.

I approach social media as a strategist first and a creator second. Every piece of content I make has a purpose behind it — a platform insight, an audience behaviour, a campaign goal. I'm fluent in analytics and comfortable presenting performance reports to stakeholders.

I thrive in collaborative teams and I'm at my best when creative work connects directly to business outcomes. Open to in-house and agency environments across Melbourne.

Available for full-time & hybrid roles · Melbourne

Get In Touch

Let's build something
worth sharing.

Open to full-time, contract and hybrid roles in Melbourne. Fast to respond, easy to work with.