I'm a Melbourne based social media specialist with hands on experience creating content for brands across wellness, hospitality, food, fashion and professional services. My background in photography, video production and design means I don't just post. I produce.
I approach social media as a strategist first and a creator second. Every piece of content has a purpose behind it, whether that's a platform insight, an audience behaviour or a campaign goal. I'm fluent in analytics and comfortable presenting performance reports to stakeholders.
I do my best work in collaborative teams where creative work connects directly to business outcomes, in house or agency.